The Midnight Bloom Collection from Sainsbury’s Home

If you love a floral motif but you’re not so keen on the granny chic look, you might like to take a look one of the latest collections from Sainsbury’s Home. It’s a perfect transition from light and flowery summery looks, to dark and decadent autumnal moods. You could even update your existing tableware and bedding sets with just a few things on offer here, and create your own darkening twilight zone.

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Gold Effect Bird Cage Lantern, £26.

But if you want to embrace the look in all of its dramatic glory, a navy blue wall is a very good start. Combine layers of velvet alongside heavy jacquards, add over-sized painterly florals with bird and animal prints, and finish with some glittering metallic accents for a touch of luxury. This look is ostentatious and glamorously feminine.

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The vibrant bedlinen designs will bring the feminine boudoir look bang up to date. The graphic, blousy blooms will work in any setting but look stunning when a bold approach is used. Layer up the cushions and throws and fill vases with hothouse flowers (real or faux).

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Platter, £10.

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And in the dining room the ceramics make eye-catching and individual table settings with their opulent dark blooms. The tropical blooms, foliage and butterfly motifs are a mixture of fantasy and femininity and challenge the idea that floral tableware can only be light and pretty. Add black candlesticks, light the candles and watch the table come alive with midnight blooms.

September 14, 2015
September 18, 2015



  1. Reply


    February 14, 2021

    Will this design be available again in future? I’m after tableware especially.

    • Reply


      February 15, 2021

      I’m afraid you’d have to ask Sainsbury’s Kate. This was in 2014 though so maybe not. 🙁

  2. Reply


    June 25, 2016

    how can I purchase the midnight tableware?

    • Reply


      June 25, 2016

      Hi Debbie, it’s from Sainsbury’s so you’d have to ask them. This was from their winter range 2015 so it may be that they no longer stock it. Sorry I can’t be more help.

  3. Reply


    October 28, 2015

    Any idea where i can buy Sainsburys Midnight Bloom bed linen from

    • Reply


      October 29, 2015

      I think it’s probably available online Rebecca. If not I’m afraid you’ll have to contact Sainsbury’s. 🙁


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