What does it take to entice us off of the sofa and away from our on-line shopping habits these days? We’re so used to getting everything we need at the touch of a button or a click of a mouse, we’ve forgotten the pleasure of browsing, touching, feeling, in a real life shop. We’ve forgotten the thrill of finding something unexpected. The anticipation of watching it lovingly wrapped. And then the joy of taking it home. There and then.
Shops have to be more than a place to buy these days. To weather the retail storms they have to offer more. Be a destination. Offer something extra. They have to entice you in, and get you to stay. And then keep you coming back.
And that’s exactly what Catesby’s have been doing for the past five years. An independent home interiors brand, they are situated in a 17th Century town house in the heart of Cambridge. Instagram moment anyone? Their aesthetic is timeless, tranquil interiors with French, Belgian and Scandinavian influences. And their philosophy is inspired by the French concept of l’art de vivre, or The Art of Living. It’s the antithesis of ‘fast retail’, they prefer to encourage their customers to buy less and love it longer.
When sourcing, they cast their net wider to source hard-to-find products with a story to tell, and they collaborate with designer-makers to produce exclusive products.
And if that’s not enough to tempt you in, they have an in-house cafe with an emphasis on locally-sourced produce.
And they do sell on-line too!
Catesby’s, 10 Green Street, Cambridge, CB2 3JU