Books: The Shopkeeper’s Home by Caroline Rowland

How often have you wandered around a perfectly styled store and thought “I love everything here, would love to take it all home, and I wonder what the owner’s home is like“? I must confess I do it all the time. It’s usually a small independent shop where this happens, when the stock is so obviously the personal taste of the shopkeeper, and everything is displayed so beautifully that you’re tempted to put the lot in your basket.

Summer Camp, California - from The Shopkeeper's Home published by Jacqui Small

Summer Camp, California

Well now you can have a nosy round stores and shopkeeper’s homes and indulge that curiosity to your hearts content.

Sukha, Amsterdam - from The Shopkeeper's Home published by Jacqui Small

Sukha, Amsterdam

The Shopkeeper’s Home by Caroline Rowland (of 91 Magazine and Patchwork Harmony fame), showcases both the stores and the homes of more than 30 stylish independent retailers to give you a peek behind the scenes. They range from stores such as Oh Hello Friend in Los Angeles, to vintage emporia such as Dusty Deco in Stockholm, and Empire Village in Melbourne. Talk about roaming the globe! Closer to home there is The Hambledon in Hampshire, and Drink, Shop, Do in London’s Kings Cross.

Atomic Garden, California - from The Shopkeeper's Home published by Jacqui Small

Atomic Garden, California

These retail spaces are situated in all manner of buildings, from converted barns to re-purposed gas stations, as well as more conventional places boasting traditional shopfronts. What they all have in common is creative individuality and a flair for display that is so inspirational that you will want to take not only the products home, but also the ideas too. And naturally as expected, that flair carries through to the homes of the owners too.

Caravan - from The Shopkeeper's Home published by Jacqui Small

Caravan, London

In fact, the first half of the book, comprises core interior decorating advice using elements from the stores and homes. It describes the furniture (much of it re-purposed from a former life) and lighting ideas, suggests ways to store everything from books to quirky collections, and offers advice on layout, walls and even floors.

Dusty Deco, Stockholm - from The Shopkeeper's Home published by Jacqui Small

Dusty Deco, Stockholm

The second half of the book takes us through Caroline’s personal curation of independent stores from across the globe and traces the stylish retail design back to the shop owners themselves and their own interior design ideas.

Fabriken, Stockholm - from The Shopkeeper's Home published by Jacqui Small

Fabriken, Stockholm

Be warned, by the end of the book you will be re-decorating your own home too.

The Shopkeeper's Home by Caroline Rowland

The Shopkeeper’s Home by Caroline Rowland, published by Jacqui Small, £25 hardback.

There’s also an extract on the Heart Home blog today. Why don’t you pop over? Click here.



  1. Reply

    Tiffany Grant-Riley

    January 7, 2016

    Gorgeous book-we actually visited one of the featured shops in Munich with Caroline while we were on the trip in September and it’s wonderful to get a sense of the shop owners own homes from the book too. Sukha is my absolute favourite…

    • Reply


      January 8, 2016

      It is isn’t it Tiff. I love a good nosey round other people’s homes x

  2. Reply


    January 6, 2016

    Looks like a wonderful book, it’s on my wishlist! x

    • Reply


      January 6, 2016

      You’ll enjoy it Cate I’m sure x

  3. Reply


    January 6, 2016

    oh aren’t they all wonderful! Love fabriken

    • Reply


      January 6, 2016

      The book is full of beautiful images Becky. I really recommend it x


This site uses Akismet to reduce spam. Learn how your comment data is processed.