The transformation of this three-storey Edwardian semi-detached house in West London is the result of a collaboration between the owners and Red Deer. The homeowner Eric Jafari and his partner, purchased the property in January 2021 during the pandemic. Having worked collaboratively with Red Deer on Birch and Kingsland Locke hotels, they next asked for the practice to bring ideas to their London home too. The stunning results are a combination of styles inspired by the couple’s travels to Mykonos, Mexico, and Denmark.
Take a Look
Red Deer approaches all projects with core values centred around the circular economy and a designer’s responsibility for reducing waste where possible. Many of the rooms received a light touch in areas that already function perfectly, whilst other rooms repurposed reclaimed materials and timeless styles that will not need to be replaced.
The owners’ love of Mykonos in Greece, Tulum in Mexico, and Copenhagen in Denmark is apparent. Pale white hues and raw kermes oak shelves adorn the interior walls, whilst Aztec geometric prints garnish Danish cane-woven furniture. The colour palettes throughout follow the existing leaded lights, washing each room in pale hues of teal, coral, and mustard.
The front reception room was transformed from its traditional style with dark teal walls and cabinetry, complemented with teal-painted floorboards and mid-Century furniture. The rear open-plan living room and kitchen received a light-touch update with dark blue painted cabinet doors and a teal-painted fireplace.
Upstairs the bedrooms received a facelift with exposed floorboards, the continuation of the colour palette on all walls, and bathrooms upgraded with a circular bath & shower, marble sink, pink floor tiles and a plethora of artwork making the home feel personal and welcoming.
In many ways the house is unrecognisable from January 2021. It shows that light-touch interior design can have an enormous impact on a home whilst reducing unnecessary waste. The walls of this home were a canvas for the couple to paint their colourful lives on, working with the layout that already existed.
Design by Red Deer.
Photographs by Inna Kostukovsky.