West Sweden and The Design Shops of Gothenburg

If you follow me on instagram you will have noticed that I’ve recently been in Sweden. Gothenburg and West Sweden to be precise. It was a full-on three day trip organised by Frida Ramstedt (Trendenser) and the West Sweden Tourist Board to promote West Sweden as a design destination. And they certainly exceeded all expectations with a very special tour of towns, shops, factories, castles, hotels, and restaurants. All fortified with lots of stops for fika. There’s so much to share that I’m going to break it down into cinnamon-bun bite-sized portions, starting today with a run-down of the amazing and trendiest design shops we visited in Gothenburg on day 1.

Rum 21

Rum 21 was without doubt the best introduction to Scandinavian design for the home. It was started as a family company in 2006 in Borås by Helén Rudholm and Gustaf Rudholm and acquired by The Royal Design Group in 2014. Rum 21 has since its inception been steadily growing and today is one of Sweden’s leading retailers of furniture and home furnishings on the internet. But visiting the store is a must. Its layout is in room sets that are designed to inspire and tempt you. Tempted we were. More than once I heard whispered ‘I could just buy everything here’.

Gothenburg Design Shops - Rum 21

Gothenburg Design Shops - Rum 21

Gothenburg Design Shops - Rum 21

Rum21

Kungsgatan 31-33, 411 15 Göteborg

*****

Engelska Tapetmagasinet

Engelska Tapetmagasinet is Sweden’s largest online wallpaper store. The Gothenburg shop is situated in an old bank with the original mahogany panelling and period features still in evidence. And they sell much more than wallpaper. They also have a whole department of fabrics, cushions, paintings and interior details for the home. But it’s the wallpaper ranges that make this store stand out. If you can’t find it here, it doesn’t exist. End of.

Gothenburg Design Shops - Engelska Tapetmagasinet - Images by Robert Dahlberg

Gothenburg Design Shops - Engelska Tapetmagasinet - Images by Robert Dahlberg

Gothenburg Design Shops - Engelska Tapetmagasinet - Images by Robert Dahlberg

Engelska Tapetmagasinet images ©Robert Dahlburg

Engelska Tapetmagasinet

Västra Hamngatan 18. 411 17 Göteborg

*****

Norrgavel

The motto at Norrgavel is simplicity. Their furniture and furnishings are made with the utmost care to detail, function and form. A kind of quiet design that you notice more, the more you use it. A chair that really supports the body, a handle that, with its design, helps your fingers and hand to pull out the drawer, for example. And the more you walk around the store, and touch, and examine, the more you understand.

Gothenburg's Design Stores - Norrgavel

Gothenburg's Design Stores - Norrgavel

Gothenburg's Design Stores - Norrgavel

Norrgavel

Magasinsgatan 22, 411 18 Gothenburg

*****

Floramor och Krukatos

Across a cobbled courtyard and up some rusty metal stairs I really found my happy place. Floramor och Krukatos is a treasure trove of ceramics, botanical prints, curiosities, ornamental plants and cut flowers in season. The building itself is old and atmospheric, with bare brick, metal shelves, and an abundance of natural light keeping those plants as happy as me. As the name suggests it’s owners are a ceramicist (the mother) and a florist (the daughter). A match made in heaven.

Gothenburg Design Shops - Flora och Krukatos

Gothenburg Design Shops - Flora och Krukatos

Gothenburg Design Shops - Flora och Krukatos

Floramor och Krukatos

Kaserntorget 8, 411 18 Göteborg

*****

Artilleriet

Artilleriet was another of my favourites. A true destination store full of an eclectic collection of rugs, furniture, lighting and accessories. Also situated in an old industrial building, the lack of windows only served to improve the cosy, exciting and inviting atmosphere. And to demonstrate the beautiful lighting on offer. As in everywhere else in Sweden, candles were burning on all of the tables and displays. The founders have filled this store with everything that they love and things they have found on their travels. Its displays change regularly so it’s always the place to go for inspiration, and to find just that thing that you have been looking for. Even if you didn’t know you were looking.

Gothenburg's Design Shops - Artilleriet

Gothenburg's Design Shops - Artilleriet

Gothenburg's Design Shops - Artilleriet

Artilleriet

Magasinsgatan 19, 411 18 Göteborg

*****

Artilleriet, The Kitchen

Artilleriet, The Kitchen, is as bright and cheerful as its sister store is dark and atmospheric. Here, you’ll find beautiful handcrafted kitchen products, utensils and unique everyday objects, beautifully presented on aged wooden dressers and marble counters.

Gothenburg's Design Stores = Artilleriet, The Kitchen

Gothenburg's Design Stores = Artilleriet, The Kitchen

Gothenburg's Design Stores = Artilleriet, The Kitchen

Artilleriet, The Kitchen

Magasinsgatan 19, 411 18 Gothenburg

*****

Grandpa

Grandpa sells Scandinavian and international fashion and interiors. Clothes for both men and women are displayed alongside prints, bags, books, interiors accessories, jewellery and electronics. They only stock brands that fit in with the Grandpa aesthetic and commitment to organic production and sustainability. In their own words, “for us, the brands are never more important than the product itself.”

Gothenburg's Design Stores = Grandpa

Gothenburg's Design Stores = Grandpa

Gothenburg's Design Stores = Grandpa

Grandpa

Vallgatan 3, 411 16 Gothenburg

*****

Da Matteo

All of this shopping required a stop for fika and that’s when we visited Da Matteo. Founder Matts Johansson has a passion for coffee. Da Matteo means Matts’ house, of course. They roast their own coffee, and with help from knowledgeable agents among the coffee growers they focus on sustainability and quality. The bread and pasties are also baked on the premises. The cafe itself is located in another of Gothenburg’s old industrial buildings and has been largely left untouched. And pride of place is the giant roaster – see below.

DaMatteo, Gothenburg Coffee Shop

DaMatteo, Gothenburg Coffee Shop

DaMatteo, Gothenburg Coffee Shop

©Robert Dahlburg

Da Matteo

Vallgatan 5, 411 16 Göteborg

*****

This list is not exhaustive by any means. There were so many other shops that we just didn’t have time to visit. All of them are conveniently situated in a very small part of the city. You’ll just have to visit for yourself.

I was a guest of The West Sweden Tourist Board for this visit, but all views, and images unless otherwise credited, are my own.

 

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14 Comments

  1. Reply

    Kate

    October 13, 2017

    Literally adding them all to a hit list and heading off to book a plane ticket to Gothenburg straight away.. fab round-up hun! xx

    • Reply

      deardesigner

      October 13, 2017

      Hahah. You’ll love it x

  2. Reply

    Karen

    October 11, 2017

    Ahhh what a comprehensive list! I have family just over the border in Norway so feel a little reunion may be necessary 😉
    I’ve never heard of these brands but love the urban feel of the Da Matteo store. Looks amazing!

    • Reply

      deardesigner

      October 12, 2017

      This is just a taster Karen. You should definitely go 🙂

  3. Reply

    Old fashioned susie

    October 11, 2017

    Consider job done!! When can I leave!! What a great trip!

    • Reply

      deardesigner

      October 11, 2017

      It was lovely. Get planning! x

  4. Reply

    Hannah Trickett

    October 11, 2017

    I’d love to discover West Sweden, it looks stunning, thanks for the tips of where to go. xx

    • Reply

      deardesigner

      October 11, 2017

      You’d love it Hannah. I’ve still to do about three more posts too. x

  5. Reply

    Will

    October 10, 2017

    I had so much fun following along with you and Ari on this trip. Made me smile as I recovered in bed from my surgery a few weeks ago. Rum21 is one of my favorites – why is everything the Swedes do so effortlessly stylish?! Also, I remember shopping at a Grandpa store in Stockholm a few years ago and I loved it. Gothenburg is well and truly on the must visit list after reading your post, hun! xx

    • Reply

      deardesigner

      October 11, 2017

      It was a fab trip Will. And yes the Swedes are so stylish! They were very hospitable at Grandpa. The owner was there and we had champagne!! So glad to hear you’re feeling better now. xx

  6. Reply

    Stacey Sheppard

    October 9, 2017

    They all look fantastic Carole. I bet you had to be very restrained! I’ve always wanted to visit Sweden more so this looks like a great place to start! Looking forward to reading the next few updates.

    • Reply

      deardesigner

      October 10, 2017

      It was very tempting Stacey. But I would definitely recommend a trip to West Sweden one day 🙂

  7. Reply

    Kimberly ~ Swoon Worthy

    October 9, 2017

    How you managed to walk out of all those gorgeous places without filling up 10 suitcases to take home is anyone’s guess! So many beautiful spaces and so many beautiful objects! Looks like an incredible trip, thanks so much for sharing! I think Floramor och Krukatos is my favourite! xx

    • Reply

      deardesigner

      October 9, 2017

      Don’t tell anyone but that was my favourite shop too. And it was hard not to buy lots of things. A good reason to go back though. xx

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