Made in the UK – Darlings of Chelsea Handcrafted Sofas

Made in the UK by Darlings of Chelsea

 

Made in the UK by Darlings of Chelsea

In this latest post in the Made in the UK series, I’ve been speaking to John, the Founder and Managing Director of Darlings of Chelsea.

As a reminder, this series is about supporting the economy and British workers, reducing the carbon footprint of goods, supporting traditional skills and craftsmanship, and buying once, but buying better. Darlings of Chelsea is a prime example of a small British business (they are still only 20 employees) who, (with the exception of their European ranges) hand craft the majority of their sofas here in the UK.

1. If you had to describe Darlings of Chelsea in one sentence, what would it be?

We offer quality, unique sofas and beds from super modern to traditional designs – all at an affordable price and mostly made in the UK.

Made in the UK by Darlings of Chelsea

The Stirling Sofa

2. How long has the company been going and where are you based?

We’ve been established now for 12 years. We have shops in Birmingham, Fulham, St Albans and Surrey. I am based within an office in the Fulham store.

3. What makes Darlings of Chelsea unique?

Well, in addition to the fact that we hand-craft unique products with special design features, our customers are given their own account manager to take them from the purchase in the store through to delivery in their own home. This has resulted in a Best Business Award and a Brilliant Business Award for our outstanding customer service.

Made in the UK by Darlings of Chelsea

The Waterford Corner Sofa

4. Can you describe the selection process for new products?

Each sofa we sell should have a unique point of difference from what you might see in another sofa shop. We call it the Darling Detail. Examples include contrast piping, intricate stitching detailing, wooden plinths, sofa beds that don’t require removing any cushions, and recliners where you can adjust the headrest height as well as the footrest for supreme comfort.

5. Are there any new launches or products on the horizon?

Absolutely. We’re working on a sofa with storage, made to order sofas delivered in 2 weeks, a chaise sofa where you can swap which side the chaise is, and next day delivery sofas.

Made in the UK by Darlings of Chelsea

The Charnwood Sofa

6. Do you offer any services that your competitors don’t offer?

We carry out access checks if people have tight doors. We can send someone round to measure up before the actual purchase is even made. And if access is very tight we will dismantle a sofa and rebuild it in the home. There aren’t many rooms we can’t get in! We will also take away your old sofa, and we’ll deliver on a Saturday or Sunday.

7. What’s your best-selling product of all time?

That would be telling! The clue is it’s a sofa.

Made in the UK by Darlings of Chelsea

The Paisley Stool and Sofa

8. What does the future hold for Darlings of Chelsea?

We are planning improvements to the website usability, bigger stores (we have grown out of 2 of our stores and we can’t display enough), more marketing to build the brand, and we’re planning on growing our social presence.

9. What’s the best thing a customer can say about Darlings of Chelsea?

I love my sofa and the service was you gave me was outstanding.

Made in the UK by Darlings of Chelsea

The Studio Lounger Sofa

 

Collaborative Post

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8 Comments

  1. Reply

    Mayfair Kitchens

    September 13, 2017

    The Chelsea sofas are amazing, I love that blue one. Where is best for the price to get my hands on one of these?

    • Reply

      deardesigner

      September 13, 2017

      You need to go to the Darlings of Chelsea website to check the prices 🙂

  2. Reply

    Stacey Sheppard

    August 29, 2017

    These are some seriously good looking sofas. I love the idea of contrasting piping, sofas with storage and sofa beds that don’t need cushions removing. I also think having a dedicated account manager for your purchase is a great idea!

    • Reply

      deardesigner

      August 29, 2017

      Yes all good ideas with customer service in mind. And great looking sofa’s too!

  3. Reply

    Antonia Ludden

    August 23, 2017

    Oh, I really love the sofa designs at Darlings of Chelsea, Carole, but it would be nearly impossible to choose a favourite! Love the ones you’ve picked out here and the colours. They would make a statement in any home. X

    • Reply

      deardesigner

      August 24, 2017

      They’re lovely aren’t they? I’m so drawn to jewel-like colours lately. x

  4. Reply

    Rachel @ Fresh Design Blog

    August 23, 2017

    It’s good to discover more furniture that’s all made in the UK. I love the look of that big squishy green velvet sofa at the top of your post.

    • Reply

      deardesigner

      August 23, 2017

      Me too. It’s my favourite. x

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